Some oil agents unilaterally pursue the number of franchise stores, blind expansion, blindly pursue the level of performance growth (that is, the growth of the province's total performance), without considering the vertical growth of single store performance; lubricants to join without any investigation , Who do not refuse. The results of the sale of terminals set up chaos, good and bad. A few years down, spent a lot of effort, open three down two or even shrink, and then began to complain. This is called quick success, kill chicken to take eggs, do not stay aft. Such people lack the overall market to grasp the market perspective, long-term perspective, there is no systematic marketing strategy.

Agents selected lubricants to join the brand, we must first in-depth understanding of the headquarters business model, business philosophy, brand culture, brand identity and brand positioning of the market; then based on the exact information available to the jurisdiction of the market strategy planning. Just as the battlefield general plans to capture the territory, it is necessary to draw up a comprehensive and long-term development strategy of construction and effectively implement it. With a good construction strategy, China Merchants joined at a successful stage, Suzhou lubricants can be carried out in an orderly manner. Merchants must join a good quality, strict selection of franchisees, not instant success, planted their own troubles.

To join the oil to keep track of maintenance, supervision and assistance to assist the terminal strictly implement the franchise model. Some agents only figure fast, that the terminal opened on the end of the story, you can sit profit; so regardless of regardless of, let the franchisee to play with; results go look, hard laying of the network, Of the Red Flag to do the Eight-Power Allied Forces trading, the four seasons changed face everything. Some agents in order to unilateral pursuit of the current sales volume, keep one eye closed one eye, as long as the delivery, a lot more Yishan, all welcome. Not to mention the unity of the image, even the brand monopoly can not guarantee. As a result, there is no essential difference between making goods and selling wholesale products. The headquarters is branding hard to create brand appeal and gradually cutting down in the local market. The market advantage of franchised brand monopoly is even vanished. Not only seriously affected the brand image of the local market, but also to the subsequent development of the market create a huge obstacle. This development of the market is tantamount to digging the grave.